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NZ Sevens

New Zealand Rugby

It's time to mix it up!

Storybox had the awesome task of helping New Zealand Rugby rebrand the Sevens for its move from Wellington to Hamilton.

We had the opportunity to exercise each of our keys skills – creative strategy, branding, video production and public activation.

With the right mix of creative the campaign has seen the Sevens go from a struggling rugby competition in Wellington, to a sold out event in Hamilton for 2018. Below is a selection of the work we created to promote the new location and the new look Sevens.











Style Guide