43 days on the road + 30 American cities + 8 travellers + 2 cameramen/editors = lots of amazing content.
To launch their partnership with Brand USA, STA Travel worked with Storybox to produce a range of videos documenting their ‘Uncover Discover’ American road trips.
Storybox collaborated with creative and planning team at STA in developing the shoot from the pre-production stages. Our crew shot and edited on the road, allowing immediate content for social media channels as well as more polished, longer form films.
In addition to over 15 separate clips, Storybox designed and delivered the Uncover Discover brand graphics and a library of photographic stills for use across STA outlets around the world.