The BBC said it, Vogue has cottoned on, and the stats* don’t lie. While it’s nice to get international accolades, we think it’s time to do a bit of celebrating for ourselves. Here in Wellington, we have a certain way of doing things. We’re a creative, savvy bunch and we like to celebrate all the things that make our city unique.
To launch “The Wellington Way” campaign by the Wellington City Council, Storybox created a series of short videos that emphasise positive action and celebrate the places and attitudes that encapsulate what makes our city special.
It’s sharable, conversational, authentic, inclusive and with a touch of cool irreverence – which, after all, is “The Wellington Way”.