An activation for the Wellington Water 2016 summer campaign. The tower was placed in various locations across Wellington during an 8 week period. We created two towers that would catch peoples attention in high traffic areas.
The tower is made from three segments that spin, the graphics are printed directly onto thin plywood. Passers by have to turn the segments to line up the graphics, in turn creating curiosity for the next passer by. The top and bottom segments are reserved for consistent messaging.
Concept by Storybox
Graphics/Campaign by Clemengers BBDO / Wellington
Build by Te Mahi