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Lynx Anarchy

Spark PR & Lynx

Anarchy at the Big Day Out

Storybox invaded Big Day Out with a experiential brand activation for LYNX. We created organised chaos with a girls vs. guys paint war zone to launch the new fragrance Anarchy for Him and Her. Massive inflatable barriers, 100 litres of (bio-degradable) paint, a spray tent and one hapless referee equals Anarchy – Storybox style.

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