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HSBC Sevens Animation

NZRugby

Instructions that are fun to follow

The HSBC Sevens was on the move to its new home in Hamilton. As usual, it was set to be a massive party with fun for everyone who headed down. And to keep the atmosphere frustration free NZRugby asked us to make an animation explaining all the things that you needed to do before you hit your seats. We decided to go for the traditional Sevens look, centurion included, and tell the story of a group of friends making their way to the rugby festival. With 80,000 views the instructions were well received……..even if they weren’t always well followed.

 

Developing the Animated Short Film.