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Health Quality and Safety Commision

A way to discuss your future health care.

Advance care planning is an initiative for managing your future health needs and is run by the Health Quality and Safety

Advance care planning is an initiative for managing your future health needs and is run by the Health Quality and Safety Commission. It’s a concept which is not new to the world but is one which the New Zealand Government wants to make more accessible and available to all New Zealanders.

We took a broad, aspirational approach to this campaign and chose to tell real stories to engage our audience. With very compassionate exploration we respectfully interviewed a number of people about whether or not they had considered an advance care plan.

Five New Zealanders, Five stories.

 



Campaign Identity.