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Love Every Drop

Wellington Water

Enjoying Water All Summer Long

Do you love every drop? We think everyone does, but loving something means looking after it and the Love Every Drop campaign was designed to show you how. Wellington Water approached us needing a fresh look for their summer water saving campaign that would reach a really wide audience. It was October 2017 and we were already ramping up for a hot summer. Traditionally these types of campaigns tell what you shouldn’t do but we decided to tell people what they should do. But using water saving tips, prize incentives and regular water level updates we were able to keep Wellington on no more than a sprinkler ban through the hottest summer since records began.


Campaign Identity


Love every drop web banner

Campaign Launch


Love Every Drop Launch



Social Video