This short video was created to promote a broader campaign developed by Storybox for UNICEF in 2015, the campaign was aimed at holding the New Zealand government to account on their commitment to the United Nations Convention Rights of Children (UNCROC). Over the last twenty years our governments commitment to holding up some of these conventions has been widely criticised as being not up to global standards.
UNICEF NZ asked Storybox to work on a way to communicate the issues at stake in a compassionate way that could also get cut through. We collaborated with the team at SAS to develop the core essence of the campaign and then rolled out the production around it.
This video was one part of a multi dimensional campaign that also included print and digital assets.
Director – Robert Appierdo
Script – Scott Henderson
DOP – Matt Henley
Producer – Jasmine Funnel
Production Manager – Madeline Cooke