This is our third summer demand campaign with Wellington Water, helping spread the word about water conservation. This year we focussed on finding a creative way to remind people of simple ways to save water.
We used questions to motivate the audience to look at their behaviour, with suggestions that would help them make small but significant changes. The goal was to be positive and informative.
The look was inspired by old screen print posters and collage. We wanted to bring the water using devices to life and use humour to catch attention.
We output material for print, digital and also created some short animated videos for use across social media.