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The Wellington Way

Wellington City Council

A video series about how to be a good sort 'The Wellington Way'.

The BBC said it, Vogue has cottoned on, and the stats* don’t lie. While it’s nice to get international accolades, we think it’s time to do a bit of celebrating for ourselves. Here in Wellington, we have a certain way of doing things. We’re a creative, savvy bunch and we like to celebrate all the things that make our city unique.

To launch “The Wellington Way” campaign by the Wellington City Council, Storybox created a series of short videos that emphasise positive action and celebrate the places and attitudes that encapsulate what makes our city special.

It’s sharable, conversational, authentic, inclusive and with a touch of cool irreverence – which, after all, is “The Wellington Way”.