Air New Zealand
2024
How do you make Christmas special if you have to miss it?
To answer that question we were askedTo answer that question we were asked by our friends at Bastion Shine agency to craft a unique experience for passengers on an Air New Zealand flight from San Francisco to Auckland that left on Christmas Eve and landed on Boxing Day.
Air New Zealand wanted to take travellers on a journey from the snowy northern hemisphere Christmas to the sunny summer beach Christmas in Aotearoa. To do this we created a heartwarming story that follows a missing ‘25 Dec’ from a calendar as it floats between magical Chritsmas inspired worlds and recognisable travel destinations.
The final result was projected live in the plane onto the luggage compartments to a surprised but delighted audience.
Made in collaboration with Artificial Imagination, technical delivery by our friends at Streamliner Productions.
Media links: Stuff Article
Agency: Bastion Shine / Auckland
Client: Air New Zealand
Creative Director: Dom Antelme
Creative Tech: Matt Ellwood
Production Driector: Robert Appierdo
Art Director/Writer: Erik Hay
Producer: Claudia Zwimpfer
Animation: D @ Artifcial Imagination